Vivo became the number 1 smartphone brand in the Philippines in the second quarter of 2020.
According to Canalys, a US-based market research and analytics firm, Vivo got a 21% market share in the country. It’s followed by Samsung with 19%, realme with 18%, OPPO with 17%, and Huawei with 7%.
Vivo Philippines has been heavily promoting discounted smartphones these past few months. They have also ramped-up the availability of Vivo smartphones through installment plans.
These might be the reasons for the company’s strong performance. In my monthly ranking of smartphones, the budget-friendly Vivo Y11 has been a constant part of the top 10 smartphones in the Philippines based on PTG pageviews.
Meanwhile, realme Philippines shows a massive increase in sales compared to last year with 254% year-on-year growth. It has the chance to overtake Samsung in the coming months if the latter won’t introduce new, affordable smartphones.
Sadly, there are no more local smartphone brands on the list.
Source: Vivo PH Facebook