Xiaomi, in collaboration with National Geographic Creative Works, explores the stories of the people, cultures, and life of Southeast Asia with the “Proactive Action” photography campaign.
The stories are told through the eyes of four celebrated photographers – Gab Mejia from the Philippines, Annice Lyn from Malaysia, Sirachai “Shin” Arunrugstichai from Thailand, and Linh Pham from Vietnam. They will use the Xiaomi 12 Pro smartphone’s triple 50MP pro-grade cameras with new features such as ProFocus and Ultra Night Video.
Gab embarks on a journey to document the cultural and natural aspects of the Mountain People of the Cordilleras (the highest mountain range in the Northern Philippines), as well as to highlight the theme and importance of cultural and natural heritage preservation.
Annice documents the work of the Wayang Kulit master, traditionally known as puppet shadow-play. Capturing behind-the-scenes moments of the tradition, the craftsmanship of making the various puppets, and the performances. Annice hopes to share the social and cultural importance of bringing families and communities together raising awareness of this art form, whilst preserving it for the future generations to come.
Shin explores one of the largest remaining mangrove forests of eastern Thailand at Prasae Estuary. Capturing the successful results of conservation efforts that prevent the degradation of this natural wonder and head toward the path of recovery. Shin portrays the rich biodiversity of this place while also showing the intertwining relationships between the local community and its rich natural resources.
Linh gets to know Ho Chi Minh City’s cultural riches by exploring its hidden corners not found in travel guides. Using his senses and keen eye to look beyond the mundane, Linh ventures through an unnamed coffee shop under the bridge, a museum with million-year-old specimens, a charming neighborhood blended with Vietnamese and Chinese heritage, and a peaceful fishing island with the hope to preserve the city’s legacy and share it with the world.
Xiaomi Photography Academy: A Celebration of People, Life, and Culture across Southeast Asia
Aside from the Pro Action photography campaign, Xiaomi is also launching a photography contest for Xiaomi and Redmi smartphone owners. The contest runs from May 14 until June 14, 2022.
A Xiaomi Smart Package (Mi TV P1 55″, Mi Soundbar, Xiaomi Watch S1, Mi Standing Fan 2) is up for grabs for the Grand Prize Winner alongside being named as a Xiaomi Photography Ambassador. Four consolation prize winners will be named and will take home Xiaomi Buds 3.
Winners will be announced on June 17, 2022. For more information on the terms and conditions of the contest, stay tuned to Xiaomi Philippines social media pages.
Xiaomi Photography Academy Masterclass
Finally, photography enthusiasts who want to learn from the master can get hands-on experience during the Xiaomi Photography Academy Masterclass to be held at the Masungi Georeserve on May 14, 2022.
The free-to-enter masterclass is open for all Xiaomi 12 Series users and they will get a chance to meet and learn from Gab Mejia, a National Geographic Photographer, who has been using the Xiaomi 12 Pro to take scenic photographs. Participants of the masterclass also stand a chance to win a Xiaomi Mi-stery Box after the program.
Interested participants may sign up via this link. Qualified participants shall receive the full